Legal

Privacy Policy

Last updated: October 8, 2026. This policy explains what information Ember CRM collects, how we use it, and the choices you have.

Information we collect

We collect information you provide directly — such as your name, email, phone number, and restaurant details when you create an account or request a demo. We also collect guest data you add to Ember, including reservation history, preferences, and contact information.

We automatically collect usage data, such as pages visited, features used, and device information, to maintain and improve the service.

How we use your information

We use the information we collect to:

  • Provide, operate, and maintain the Ember CRM platform.
  • Process reservations, marketing campaigns, and loyalty enrollments.
  • Communicate with you about your account, support requests, and updates.
  • Improve our features, performance, and user experience.
  • Comply with legal obligations and protect against fraud.

Sharing of information

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share information with service providers who perform functions on our behalf — such as hosting, analytics, and customer support — under contractual obligations to protect it. We do not sell personal information to third parties.

SMS text messaging

By opting in to SMS messaging from Ember, you consent to receive text messages related to your account, reservations, marketing campaigns, and loyalty program. Message frequency varies. Standard message and data rates may apply. You can opt out at any time by replying STOP. For full details, see our Terms of Service.

Data retention & security

We retain information for as long as your account is active or as needed to provide the service. We use industry-standard safeguards — encryption in transit, restricted access, and regular security reviews — to protect your data.

Your privacy choices

You can access, update, or delete your account information at any time from within Ember. You may opt out of marketing communications by following the unsubscribe link in any email or by replying STOP to SMS messages.

Changes to this policy

We may update this policy from time to time. We'll notify you of material changes by email or a notice in the platform. Continued use after changes take effect constitutes acceptance.

Contact us

Questions about this policy? Contact our privacy team at privacy@embercrm.com or through our contact page.